From Data to Influence: How We’ve Used ResearchPoint to Launch Data-Driven Strategies

ResearchPoint provides many opportunities to use data in creative ways beyond wealth and capacity ratings. With the help of a strategic consultant, Texas State University was able to craft unique strategies for identifying niche interest groups, optimize its planned giving efforts, and power Excel and Tableau-based tools using data from ResearchPoint. This session will outline a blueprint for using Blackbaud Target Analytics data to drive more effective communication strategies with your constituents.

Thursday, October 14, 2021
1:00 PM - 1:30 PM (EDT)
Organization Type (dont use)
Faith Communities, Healthcare Organizations, Higher Education Institutions, K-12 Schools, Nonprofit Organizations, Arts & Cultural Organizations
Job Type
Development / Advancement
Solution Focus
Target Analytics, Modeling & Prospect Research, Fundraising
Blackbaud Solutions
Blackbaud Analytics, Blackbaud Target Analytics®, Modeling and Prospect Research, ResearchPoint™
Knowledge Level
Beginner, Intermediate