Name
Using Cold Mail in a Post-GDPR World
Description

With good cut-through and consistent results, Direct Mail still provides a useful engagement and acquisition channel for charities.  Whether it is engaging with core supporters, recruiting high value donors, or securing longer term legacies; research has shown that post is one of the main ways that consumers want to hear about new ways to give.  This session will cover how mail can be used in a post-GDPR world, REaD Group's approach to multi-channel campaign planning, and share some examples of successful charity campaigns. 

Date
Thursday, October 14, 2021
Time
9:45 AM - 10:15 AM (EDT)
Track
Fundraising & Marketing
Organization Type
Nonprofit Organizations
Solution Focus
Fundraising, Marketing