Mike Snusz is one of the nonprofit sector’s leading voices on text fundraising, bringing 22 years of digital fundraising expertise to his role at Tatango. As Director of Nonprofit Customer Experience, he partners closely with organizations to design high-impact text strategies that drive donor engagement and giving. Mike is the principal author of the Tatango Nonprofit Texting Insights Report and is frequently featured in industry publications, where he helps demystify text messaging and show nonprofits how to use it as a trusted, results-driven fundraising channel. Prior to Tatango, Mike spent 15 years at Blackbaud leading a digital consulting team, and he began his career managing the Ride For Roswell in his hometown of Buffalo, NY.