VPM is Virginia’s home for public media connecting nearly 2 million people with insightful programming in news, education, arts, and culture across its television, radio and digital channels. With such a large audience to manage, the organization is focused on streamlining fundraising and engagement operations so teams can work confidently and independently while still ensuring alignment on key processes and objectives. 

In this session, Blackbaud Strategic Consultant Marleen Lucas and VPM’s Director of Membership Jennifer Whiteside share how VPM uses tools and processes both inside and outside of Raiser’s Edge NXT and various predictive analytics scores to optimize their channel engagement strategy, automate engagement actions, refine major giving qualification and more.

In this session we will demonstrate how VPM has dramatically improved internal communications across fundraising to eliminate duplicative work, increase productivity and provide consistent stewardship and solicitation paths to improve the supporter experience and drive revenue growth.