Successful implementation of predictive analytics hinges on clearly identifying the key outcome that you’re driving for and identifying the specific predictions and applications that align to that outcome. This is why Blackbaud typically provides customers with several discrete predictive datapoints to leverage for their fundraising. ProspectPoint models, Affluence Insight and WealthPoint are just some of the terms you may have heard—what does each datapoint mean? How do they differ? How do you determine when and how to use a specific datapoint? These are the questions this session will help you answer.

Strategic consultants Marleen Lucas and Ashley Oates will define commonly used analytics solutions, examine their varying intended outcomes and applications, and provide a framework for applying them in tandem to improve portfolios. We’ll also address  common customer questions about how to leverage these solutions together with Prospect Insights and Prospect Insights Pro for Raiser’s Edge NXT customers. Finally, we’ll share real-world examples of how customers are using this combined approach to get the most out of all of their tools.