How Nonprofits Can Successfully Engage Gen Z Donors

Gen Z is reshaping philanthropy with their digital-first mindset, demand for authenticity, and preference for action-driven causes. To capture their attention and inspire giving, nonprofits must adapt their engagement strategies to align with how this generation interacts, communicates, and donates. Join Brady United, SMS experts at Tatango and Mark Becker of Cathexis as we break down how nonprofits can build lasting relationships with the influential and growing Gen Z donor base. We’ll explore the power of mobile-first engagement, personalized messaging leveraging Blackbaud products, and values-based storytelling to drive action. Learn how to optimize Gen Z donor segmentation, predict engagement patterns, and tailor campaigns for relevance. Discover how SMS—fast, direct, and interactive—is the most effective channel for reaching and mobilizing younger supporters. Now is the time to embrace innovation and meet Gen Z where they are—on their phones, in their communities, and ready to take action.
Track
Marketing & Online Giving
Mark Becker