How do you motivate a 5th-reunion alumnus and a 50th-reunion alumnus to engage with the same fundraising initiative? You rely on hyper-targeted campaign strategies, and you back them up with flawless data. This case study explores St. Mark’s School’s highly structured "Race to Reunion End Zone Challenge." We’ll show you how St. Mark's used optimized donation forms and RENXT tools to direct distinct alumni cohorts toward engagement and fundraising goals.