As peer-to-peer programs expand and expectations for revenue and personalization continue to rise, nonprofit teams are being challenged to do more with fewer resources. At the same time, the true value of P2P is often measured too narrowly through short-term results.

 

In this panel discussion, leaders from Susan G. Komen, Make-A-Wish, Roswell Park, and Nuclavis come together to share how they are evolving their peer-to-peer strategies to balance immediate performance with long-term impact. Through real-world examples, panelists will explore how P2P can serve as a powerful driver of community engagement, donor acquisition, and sustained revenue growth.

 

Learn how leading organizations are simplifying complex programs, prioritizing what matters most, and using technology more effectively to scale impact. From optimizing resource allocation to building stronger participant relationships, this session will provide practical, actionable insights for teams navigating increasing complexity.

 

Attendees will leave with strategies to move beyond short-term ROI, make smarter operational decisions, and unlock the full long-term value of their peer-to-peer programs.