Engagement happens everywhere, from events and volunteer activities to digital interactions and community programs. The challenge is turning those countless touchpoints into meaningful insights that strengthen relationships and drive fundraising outcomes. Join leaders from The Ohio State University to learn how they use Blackbaud CRM as the foundation for collecting, connecting, and activating engagement data at scale. Discover how cross-functional teams improved data quality, unified engagement insights, and built a stronger pipeline for personalized constituent engagement and fundraising success.