The Virtuous Circle: Donor Stewardship that Creates Long-term Impact

With more than 20 years of successful fundraising| donor relations| and stewardship experience at Wesleyan University| Marcy Herlihy will lead a conversation with Blackbaud Award Management and Blackbaud Stewardship Management super-users about how to create a “Virtuous Circle” that inspires existing donors and transforms donor-funded scholarship recipients into new donors after graduation. Learn about strategies for donor stewardship and cultivation that can elevate the department’s operations from fund stewardship to a complete donor-centric program focused on stewardship strategies| impact reporting| and donor engagement and recognition.

Session Type