Great fundraising doesn't happen by chance. It happens when teams can clearly see what's working, track progress consistently, and turn actions into measurable outcomes.

Join Darren Fowler and James Blanchflower from Cash for Kids as they share how embedding actions, processes, and system tracking into their CRM has helped create greater visibility, accountability, and impact across their organisation. You'll hear practical examples of how they use their technology to capture key activity, monitor performance, and ensure teams have the information they need to make better decisions.

Whether you're looking to improve reporting, demonstrate impact, or get more value from your CRM, this session will offer actionable insights on creating a culture of measurement that drives fundraising success.