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From Inboxes to Impact: Crafting an Effective Email Series for Giving Days
Imagine having an email series that fires up your supporters to donate on your organization's giving day. Join Allison King and Amy Matthews from Blackbaud University as they spill the secrets to making your emails pop and drive action. Learn how to plan, write, design, test, and optimize your email series for maximum impact. We’ll dive into segmenting your audience, customizing messages, and share the scoop on best practices for email copy and design to keep your brand looking sharp. Map out your email sequence and schedule, align it with your giving day strategy, and explore how to track and tweak your email metrics for better results. Don't miss out on this chance to level up your email game and boost those giving day donations!
Track
Marketing & Online Giving
